Increasingly, companies are realizing that fence signage at construction sites and events is an incredible opportunity to connect with potential customers. In Alberta, every construction site requires temporary fencing to create a boundary around its exterior. Temporary fencing provides safety and security at outdoor events, too. In both cases, that temporary fencing is a blank canvas for advertisers.
By adding fence signage to those large areas, companies can connect directly with people walking by construction sites or enjoying an outdoor festival, concert, or another outdoor event. Fence signage is an effective, inexpensive form of advertising.
With that in mind, let’s break down why temporary fence signage might be right for meeting your company’s advertising goals.
Why Use Temporary Fence Signage to Advertise?
Whether you’re using temporary fencing to create a perimeter around your construction site or for an outdoor event, chances are you’ll be setting it up in a high-traffic area with lots of people. The benefits of using fence signage include:
- High visibility: Especially at construction sites where many drivers or pedestrians pass by, advertising using temporary fence signage will get it seen by many people. It’s a great way to increase brand visibility.
- Cost-effectiveness: Compared to the amount it would cost to rent out a big billboard or advertise on television, it’s considerably less expensive to advertise with temporary fence signage at an outdoor event or construction site.
- Targeted marketing: Whether it’s an outdoor farmer’s market, a community event, or a big concert, you probably have a pretty good idea of what sort of audience it will attract. By advertising with temporary fence signage, you’re connecting with an audience.
- Building brand recognition: Even if it’s just someone driving by your advertisement on a temporary fence panel on a construction site while on their daily commute to work, they’re seeing your temporary fence signage every day. When those ads are bright and easily recognizable, they’re building invaluable brand recognition. The same goes for people attending events.
Best Practices for Eye-Catching Temporary Fence Signage
While there are a lot of benefits to advertising using temporary fence signage at construction sites and events, it needs to be done properly. The last thing you want is for your advertisements to look less-than-perfect or for people to develop negative associations with your brand. Here are a few tips for getting it right:
- Consider the weather: The weather can be pretty extreme in Alberta, so you’ll want your fence signage to be prepared for the elements. Use durable materials built to last the cold in the winter, the heat in the summer, and the rain and wind that can hit during all four seasons.
- Enhance visibility: Custom-branded mesh and banners are a great way of maximizing the impact of your construction fence signage. The mesh comes in different densities, so you can choose whether you want it more transparent or opaque.
- Keep it simple: You don’t need to include every single thing about your company in your fence signage advertising. Instead, make sure your logo is easily recognizable and catches the eye. If you’re including more information, make sure it’s legible and looks clean and organized. Website information can also be helpful, as it will direct potential customers to where they can find more information.
- Maintain it: You don’t need to go and wipe down your fence signage every week, but checking on it occasionally to make sure it’s still straight and hasn’t been damaged will ensure you’re presenting your company in a way that’s appealing to anyone who sees it.
Brands Using Temporary Fence Signage to Advertise
- The City of Calgary regularly uses fence signage to provide details about construction projects and inform the public about the purpose of the work going on. It’s a highly effective way of taking advantage of the construction fence to highlight why it’s necessary.
- ScotiaPlace, the new home of the Calgary Flames, is currently being built right by the Saddledome. The massive construction site is surrounded by temporary fence panels, which have been covered in fence signage that informs the public about what the arena will look like when it’s completed.
- Companies like the Carbon Graphics Group specialize in this sort of fence signage in Calgary and Edmonton.
Use Fence Signage to Your Advantage
For construction sites and outdoor events, fence signage can be a great way of improving the aesthetics of your site. For companies looking to connect with customers through advertising, taking advantage of temporary fence signage can work wonders to build brand recognition and increase visibility. There’s a reason, after all, why advertising on temporary fence panels has become increasingly common.
Need temporary fence panels in Alberta? At FenceLine Rentals Ltd., we have a wide variety of temporary fence panels, gates, and hardware that are perfect for providing safety and security at outdoor events and on construction sites of all shapes and sizes. They represent an amazing advertising opportunity, too.
Contact us online or call (782)825-5205.
FAQs About Temporary Fence Signage
Is it easy to install advertising on temporary fencing?
Yes. Installing temporary fence signage is actually remarkably simple. Your fence signs need to be attached securely to the temporary fencing, often using eyelets. The fence signage should be secured tightly to prevent any damage from the wind.
Can advertising on temporary fencing be moved?
Absolutely. This is especially useful for outdoor events that may not last for very long, but temporary fence signage can be removed and moved to another site easily. The same goes for construction sites, where the temporary fence signage might be up for a while longer but can be moved to another job site or a different location on the same construction site.